**Privacy Policy**

**Effective Date: 29 May 2024

**1. Introduction**

Welcome to HW Retail (“we,” “our,” “us”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy, or our practices with regards to your personal information, please contact us at cs@hwretail.com.

When you visit our website https://hwretail.com (“Site”) and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we describe our privacy practices. We seek to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it.

**2. Information We Collect**

We collect personal information that you voluntarily provide to us when registering on the Site, expressing an interest in obtaining information about us or our products and services, when participating in activities on the Site (such as posting messages in our online forums or entering competitions, contests or giveaways) or otherwise contacting us.

The personal information we collect may include the following:
– **Personal Information Provided by You:** Names, addresses, email addresses, phone numbers, and other similar contact information.
– **Payment Information:** We collect data necessary to process your payment if you make purchases, such as your payment instrument number (e.g., a credit card number), and the security code associated with your payment instrument.
– **Log and Usage Data:** We automatically collect certain information when you visit, use or navigate the Site. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Site and other technical information. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

**3. How We Use Your Information**

We use personal information collected via our Site for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We use the information we collect or receive:

– To facilitate account creation and logon process.
– To send administrative information to you for business purposes, legal reasons, and contractual obligations.
– To fulfill and manage your orders, payments, returns, and exchanges made through the Site.
– To post testimonials with your consent.
– To deliver targeted advertising to you.
– To administer prize draws and competitions.
– To request feedback and to contact you about your use of our Site.
– To protect our Site.
– To enforce our terms, conditions and policies for business purposes, legal reasons and contractual obligations.
– To respond to legal requests and prevent harm.
– To manage user accounts.
– To deliver services to the user.
– To comply with our legal obligations.

**4. Sharing Your Information**

We only share and disclose your information in the following situations:
– **Compliance with Laws:** We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
– **Vital Interests and Legal Rights:** We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
– **Vendors, Consultants and Other Third-Party Service Providers:** We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Site, which will enable them to collect data about how you interact with the Site over time. This information may be used to, among other things, analyse and track data, determine the popularity of certain content and better understand online activity.
– **Business Transfers:** We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
– **With Your Consent:** We may disclose your personal information for any other purpose with your consent.

**5. Data Retention**

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

**6. Security of Your Information**

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cyber criminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

**7. Your Privacy Rights**

You have certain rights under applicable data protection laws, which may include the right to (i) request access and obtain a copy of your personal information, (ii) request rectification or erasure; (iii) restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided below. We will consider and act upon any request in accordance with applicable data protection laws.

**8. Children’s Privacy**

We do not knowingly solicit data from or market to children under 18 years of age. By using the Site, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Site. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.

**9. Updates to This Policy**

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by updating the “Effective Date” of this privacy policy. We encourage you to review this privacy policy periodically to stay informed about how we are protecting your information.

**10. Contact Us**

If you have questions or comments about this policy, you may contact us at:

HW Retail
16 Grove Orchard
Highworth, Wiltshire, SN6 7LB
cs@hwretail.com
01793861927